Professional Experience
Public Relations Senior Account Executive
April 2021 - Current
Manage and execute all public relations efforts for clients in the hospitality, food and beverage industries across the U.S. Serve as main team supervisor and lead account manager managing all client communications: lead client meetings, draft + send meeting agendas and recaps, analyze current industry trends, develop public relations strategies and campaigns, manage and execute all PR efforts for new restaurant and product concept launches, develop local + national media distribution lists, create media kits, media alerts, press releases, talking points, build relationships and pitch key local + national writers and editors. Oversee internal PR team's projects and deadlines, review and approve key public relations materials, hire and train new PR team members.
Press secured in publications; New York Times, Forbes, Sunset Magazine, LA Times, Eater NY, Eater LA, Chilled and more.
Clients: Gracias Madre, Café Gratitude, Bacari Restaurants, Everytable, Veso Aperitifs, Chef Sam Marvin, Butcher in a Box, Tacos AF, Echo & Rig, Byrdie's Rotisserie, GoTab, YepChat, Chado Tea, The Milky Way, FEAST, LA Times Festival of Books, GHEE.
Freelance, Public Relations Account Executive
September 2020 - April 2021
Manage and execute all public relations and digital marketing efforts for a number of clients in the hospitality, food and beverage industries across Los Angeles, California. Responsibilities include: manage client communications: lead client meetings, draft and send meeting agendas and call recaps, develop public relations strategies and campaigns, develop local and national media distribution lists, create media kits, media alerts, press releases, promotional materials, talking points, build key relationships with local and national writers and editors, organize broadcast and radio segments, journalist interviews, track all media trends and media coverage for clients. Digital marketing responsibilities include: develop social media strategies, create content for daily posting, community management and manage online marketplace.
Press secured in publications; Robb Report, LA Times, Thrillist, The Infatuation, Eater, San Diego Business Journal and more.
Clients: MINA Group Restaurants: Bourbon Steak LA, International Smoke Del Mar, Tokyo Hot Chicken LA + San Diego, Bourbon Burger Bar LA + San Diego, 1933 Group: Formosa Cafe, Harlowe, Idle Hour, Highland Park Bowl, Tail O' Pup, Bigfoot West, Fellow Los Angeles, Flannery Beef, The Trust Building, Los Angeles Italian Chamber of Commerce.
February 2020 - August 2020
Public Relations Account Manager
Manage and execute all public relations and communications efforts for a number of clients in the hospitality, lifestyle, food and beverage industry across Los Angeles, California. Responsibilities include: developing public relations strategies and campaigns, developing media distribution lists, creating media kits, media alerts, press releases, promotional materials, talking points, building key relationships with local and national writers and editors, tracking all media trends and media coverage for clients.
Press secured in publications; Forbes, LA Times, Thrillist, Eater, Infatuation, LA Magazine and more.
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The Draycott & Olivetta Restaurants
Public Relations, Marketing and Social Media Manager
August 2019 - February 2020
Manage restaurants social media: strategy, customer relations, community engagement, influencer management, content creation, daily posting, website development, paid social media marketing and social media analytics. Manage restaurants marketing: email marketing, social media marketing, special event planning and event marketing. Personally assist CEO’s Marissa and Matt Hermer with all public relations, social media and marketing needs: manage personal social media accounts, contacts, emails and events.
Manage public relations: Manage promotional marketing calendar, media kits, press releases and outreach, social media strategy and management, social media boosting/advertising, influencer relations and social media analytics. Manage Marketing: Email marketing, store marketing plans for each location, manage special events and field marketing plans. Manage internal company communications: create and distribute bi-weekly companywide newsletters. Manage customer communications through Yelp, Trip Advisor, Google, and Facebook reviews. Manage VIP communications with important investors such as: Andre Ward, Marshawn Lynch and Ike Shehadeh.
November 2018 - May 2019
Public Relations, Marketing and Social Media Manager
Public Relations Account Manager
March 2017 - November 2018
Work alongside and provide direct support to the Account Executive with multiple clients. Manage public relations for large scale client events: client social media strategy and management, social media marketing/advertising and social media analytics. Monitor/track news coverage, maintain and expand media relations by creating media alerts, press releases, talking points, entertainment bio's, press kits and schedule interviews for artists such as: Ice Cube, Lee Brice, Chris Young, Ashanti, Ja Rule, Ludacris, Jon Pardi, Chicago and more. Manage copy and content for client email marketing and website. Write, edit, proof and distribute key communications for all clients.
Clients: The Big Fresno Fair, The Merced County Fair, California Food Expo
Public Relations and Marketing Manager
January 2016 - May 2017
Manage public relations and marketing efforts for the Kremen School of Education and Human Development Department at California State University, Fresno: Manage social media strategy and calendar, social media content creation, social media boosting and advertising. Managed student, faculty and staff relations with university-wide communications efforts on the University Communications Board. Coordinated special events for the department and served as manager on multiple communications committee's with the University, as well as serving as the student representative on the fundraising committee.
